Don’t miss the unique opportunity to be featured in our new Melbourne guides!

Luckie Guides are tactile and tangible. They are permanent not ephemeral. People hold onto the guides, often for years, and use them frequently.
Curated by experts and local insiders for discerning travellers and other locals, Luckie guides feature only the best local venues (staffed by true wine lovers and providing a quality, transformative experience).

Benefits for the sponsoring brand

1. Exposure to a broad market eager to learn
more and try new wines.
2. Recognition as a leading brand in the dynamic
wine scene.
3. Positioning amongst the best and most
relevant venues for your brand
4. Exclusive but not elite: Only six card
sponsorship slots per guide
5. Long-term exposure: Luckie guides are kept,
shared, and used often

Our sponsor brands represent excellence, innovation, quality and craft. They have included:


Bronze level

  • 1 double-sided card for your marketing message
  • 1 online promo spot for your brand for three months
  • 10 guides for you to distribute/sell
  • 2 dedicated post on our Facebook page
  • 2 dedicated posts on our Instagram account
  • Option to purchase more guides from the series at a
    discount of 40%

Silver level

  • All Bronze benefits above, plus
  • 50 guides for you to distribute/sell ($750 value)
  • Exclusivity of your product/service. E.g. Be the only
    glassware brand. Not available for wine brands
  • A mention in our email newsletter
  • Your logo appears on the base of the pack
  • First chance at and 10% off ad rates for the Sydney wine
    bar guide for 2019 if committing before 1st December

Gold Level – Winery Option

  • All Bronze & Silver benefits, plus
  • 100 guides for you to gift/sell ($1500 value)
  • Article about your category or industry with a
    significant mention of your brand
  • Wine supplier for Guide launch event

Gold Level – Retailer Option

  • All Bronze & Silver benefits, plus
  • 200 guides – retailers-only option ($3,000 value)
  • Article about your category or industry with a
    significant mention of your brand
  • Perspex counter stands

Customised options

We aim to create the very best package for your
brand and are happy to work with you to customise
your Sponsorship package. Let’s hear your ideas!



15,000 wine bar goers

Initial print run

5,000 units

Additional print runs

Additional print runs will be based on demand —
Sponsors will receive increased exposure with no
additional added cost.


The guides will be sold through the book trade, gift
shops, tourism outlets and online via
In addition, the guides will be sold to corporate clients


Michelle Matthews
Founder and Publisher of Luckie Guides